On a list of all the things I want to do at some point in my life, going to London Fashion Week would be very near the top.
Well, call me the luckiest girl in the world, because this week - I actually got to do it. I KNOW.
Having dreamed of going to LFW for years, I was slightly worried that it wouldn't live up to the hype. Thankfully, my worries were unfounded - I had the best time, met some lovely people and learned a hell of a lot in the process.
We've all seen the blog posts about London Fashion Week - the endless streams of catwalk and street style images. Well I have those, but I know that if I was a reader, the only question I'd really want answering is this: what's it actually like?!
Firstly, let me start by saying that I wasn't there for the whole week, just the last two days. I also only managed to go to one show (which was actually a presentation) so by no means did I have the full LFW experience because, sadly, I am not a fashion mover and shaker. Not yet at least. But I did network with fashionistas, have my picture taken a billion times (heyyy feeling like a celeb) and run around the city like crazy lady (so Devil Wears Prada)
Day 1 for me was actually Day 4 of LFW (Monday 17th). Hanging at Somerset House was really cool, I got some great street style images. Next I headed of to Selfridges to help our photographer take some pictures before the Erdem show. This was the first time had witnessed the photographer scramble, and it was madness. As soon as someone well-known arrived, everyone would run to get the best picture. I kind of took a back seat here and just watched - I'm no photographer! Next we headed to the Burberry show for more of the same, but I was just so excited to even be in the vicinity of a Burberry show that it was all a blur. I only stayed for 10 mins as I had to head back to Somerset house, but even in this short time I saw Carine Roitfeld, Tinie Tempah and Greg James. No Harry Styles though, although wedid see a lot of teenage girls running and a mop of curls - a great indicator, obvs!
By this time, thanks to regular social media updating, my phone was completely out of battery. Thankfully, I was able to charge my phone back at Somerset House. I also sat down and had my first drink of the day, which was again provided by the lovely LFW organisers. It struck me how well-planned the event was - they really had thought of everything. Finally, I grabbed my phone, met with Andreea and headed out onto the cobbles to take some street style images. This was by far my favourite part of the day - fashion people are actually really lovely and I made some great contacts. Amazingly, some of my favourite bloggers actually noticed me and came over to chat. This was an incredible ego boost, and for the first time I felt truly involved in the fashion industry. Sore feet and hunger were a small price to pay for this incredible day.
Day 2 was the final day, so I started by heading over to the Tate Modern. Sadly, my slightly achey feet (already - it was only 9am) couldn't carry me quick enough, and I missed the start of the show. I decided the best option would be to trek over to Anya Hindmarch. I got some great pictures here, including one of the lovely Poppy Delevigne, and also had my photo taken a few times - it never gets old.
Well, call me the luckiest girl in the world, because this week - I actually got to do it. I KNOW.
Having dreamed of going to LFW for years, I was slightly worried that it wouldn't live up to the hype. Thankfully, my worries were unfounded - I had the best time, met some lovely people and learned a hell of a lot in the process.
We've all seen the blog posts about London Fashion Week - the endless streams of catwalk and street style images. Well I have those, but I know that if I was a reader, the only question I'd really want answering is this: what's it actually like?!
Firstly, let me start by saying that I wasn't there for the whole week, just the last two days. I also only managed to go to one show (which was actually a presentation) so by no means did I have the full LFW experience because, sadly, I am not a fashion mover and shaker. Not yet at least. But I did network with fashionistas, have my picture taken a billion times (heyyy feeling like a celeb) and run around the city like crazy lady (so Devil Wears Prada)
Day 1 for me was actually Day 4 of LFW (Monday 17th). Hanging at Somerset House was really cool, I got some great street style images. Next I headed of to Selfridges to help our photographer take some pictures before the Erdem show. This was the first time had witnessed the photographer scramble, and it was madness. As soon as someone well-known arrived, everyone would run to get the best picture. I kind of took a back seat here and just watched - I'm no photographer! Next we headed to the Burberry show for more of the same, but I was just so excited to even be in the vicinity of a Burberry show that it was all a blur. I only stayed for 10 mins as I had to head back to Somerset house, but even in this short time I saw Carine Roitfeld, Tinie Tempah and Greg James. No Harry Styles though, although wedid see a lot of teenage girls running and a mop of curls - a great indicator, obvs!
By this time, thanks to regular social media updating, my phone was completely out of battery. Thankfully, I was able to charge my phone back at Somerset House. I also sat down and had my first drink of the day, which was again provided by the lovely LFW organisers. It struck me how well-planned the event was - they really had thought of everything. Finally, I grabbed my phone, met with Andreea and headed out onto the cobbles to take some street style images. This was by far my favourite part of the day - fashion people are actually really lovely and I made some great contacts. Amazingly, some of my favourite bloggers actually noticed me and came over to chat. This was an incredible ego boost, and for the first time I felt truly involved in the fashion industry. Sore feet and hunger were a small price to pay for this incredible day.
Day 2 was the final day, so I started by heading over to the Tate Modern. Sadly, my slightly achey feet (already - it was only 9am) couldn't carry me quick enough, and I missed the start of the show. I decided the best option would be to trek over to Anya Hindmarch. I got some great pictures here, including one of the lovely Poppy Delevigne, and also had my photo taken a few times - it never gets old.
Now the exciting bit - my first ever fashion presentation by Zoe Jordan. I actually really enjoyed the experience of a presentation. We were close enough to the models to really capture the texture of the fabrics in images, and could move around freely to get different angles. Again, I managed to do some networking here and met some really cool people. I also got a glass of wine and some health juice, so basically a winner!
My days at LFW were two of the most exciting, testing, crazy ones of my life. There were times when I felt like the only one without a high flying job or thousands of blog readers, and times when my feet hurt so badly that I actually wanted to cry. I felt job envy for almost everyone I saw, but in the end, I know that I have a great role myself, and to have this opportunity less than a year after graduation is something I never expected.
My days at LFW were two of the most exciting, testing, crazy ones of my life. There were times when I felt like the only one without a high flying job or thousands of blog readers, and times when my feet hurt so badly that I actually wanted to cry. I felt job envy for almost everyone I saw, but in the end, I know that I have a great role myself, and to have this opportunity less than a year after graduation is something I never expected.
LFW is every bit as glamourous as I imagined it would be. To be in a place where EVERYONE wears amazing clothes is possibly the coolest thing ever. I met some amazing people, and I feel so privileged to have had this experience. I can't wait for SS15 - and I'll actually know what I'm doing next time!
Visit back later this week for more LFW posts
No comments:
Post a Comment